Anna Wade

Anna Wade

Head of Communications for Boomtown Fair festival (UK)

Worked within festivals in PR and Communications since 2008. Head of Communications for Boomtown Fair festival (UK) leading the publicity and drug awareness campaign since 2014 and leading on Boomtown’s strategy to talk openly about drugs within a festival environment and exploring effective and engaging harm reduction processes.

 

Drugs at festivals: policy and practice 1/2

Bip.Brussels - Zinneke
Since launching the Drugs Awareness Campaign in 2014 Boomtown has been aiming to balance the different viewpoints of the predominantly young audience and that of the statutory authorities, alongside their own vision of audience engagement. What is our vision: The 'Respect Campaign' Boomtown’s mission to implement an overarching campaign to tackle Harm Reduction at every level of the festival environment Where did it come from - the history and drivers behind Boomtown’s Drugs campaign. What are the primary elements involved: education, support and awareness raising. Boomtown’s conversation with our audience: engaging them in an open and honest discussion about drugs. Have we effectively encouraged them listen and take action or does only part of the message sink in, if at all? What lessons have we learnt over the four years of awareness raising, specifically in two years since the implementation of the drugs safety testing? Boomtown’s relationship with our partners and the authorities: What have been the challenges, and successes? Where do we think we can go with this in the immediate future?
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